Community involvement programs are gaining momentum at companies of all sizes and for good reason. Employees love giving back, it’s great for fueling morale, and it’s important for the non-profits. It’s a definite win-win-win.
In 2014, the Barney & Barney Foundation introduced The Community Challenge, a fun way to encourage associates to give of their time and talent. From June 2014 to February 2015, Barney & Barney associates collectively volunteered over 4,400 hours at more than 100 non-profit organizations. To get feedback on the value of the program, the Foundation surveyed the company’s employees and was pleased to see the results, particularly related to associate participation. Sixty-three percent of survey respondents confirmed that the program has encouraged them to be more involved in their community.
Here are some of the things we learned in the process of creating the Community Challenge. We hope these six steps will inspire your company and help you implement your own community involvement program.
Setting a company goal gives employees something to shoot for and allows your company to track measurable metrics.
At the program’s inception, we challenged our associates to reach a cumulative 5,000 hours in nine months, which totaled just over an hour per person, per month. Although we didn’t quite reach our goal, associates demonstrated a drive to volunteer and the Challenge organizers are confident that the company will make that goal when given a full year.